Book Launch

Our friends at O'Donnell Literary shared this Book Launch Questionnaire and we thought it would help all authors who have a pub day on the horizon. With publishers taking on less and less responsibility for book launches, it's important for authors to think about about what they are willing to do to help get their book out there. 

1. What are you goals? - Is a certain number of sales, is a particular award, a review from a certain magazine? 
2. How much money do you plan to commit to your book launch?- There is no right answer here, but you need to consider that book tours are generally no longer funded by the publisher. You may consider hiring a publicity professional, but you will want to be very clear about what you want them to do and for how long. Rates vary greatly depending on their expertise. You might consider using paid marketing such as "boosting" a post on social media, or running an ad on Goodreads. 
3. How much time are you willing to dedicate to promoting your book?- Be realistic about how much time you have in your day and how much you can realistic commit to promoting your book. In person events can be exhilarating but also grueling. 
4. Will you be hiring someone to create and update your website to promote your book and your author brand? Or are you going to do this yourself?
5. Are you willing to blog to promote your book and your author brand? Through your site? Guest blogging? Or writing Articles? 
6. What Social Media platforms will you use to engage with potential readers?
7. Do you have a list of people who you can reach out to who will help promote your book? 
8. Do you have an email list of 1,000 or more subscribers that you are willing to reach out to to promote your book? If not, how do you think you can create/grow that list.